Dominica Hotel and Tourism Association has announced that Hike Fest will now be a year-round event and not just Saturdays in May.
Kevin Francis Executive Vice President of the DHTA told the annual general meeting that the flagship event, Hike Fest, which traditionally takes in May, Tourism Awareness Month, will now have a greater objective.
“The brands will seek to establish Dominica as the adventure capital of the region thereby claiming the adventure space as our own- and rightly so,” he says.
“We will accomplish this by strengthening local hiking groups such as Dwivayez and Next Level Hikers and work along with local tour operators, transportation providers, the Discover Dominica Authority and members to create attractive packages for persons wanting to enjoy our adventure space.”
Francis says this is one more measure to maintain competitiveness in the tourism sector.