The Dominica Hotel and Tourism Association (DHTA) wants hoteliers and tourism service providers to have a functional online presence.
Speaking at this years’ Annual General Meeting (AGM) President, Marvlyn Alexander-James, outlined that visitor tastes and demands are always changing and at this time, tourists want the adventure eco-destination that is Dominica’s product but they want to be able to plan and book their entire experience online.
Alexander says that option will now be more reachable for service providers.
“Guests now want to be able to check availability online and they want to book right away, if hotels are not set up in this way, they run the risk of losing business,” she said. “So to assist our members to become e-commerce ready, we have partnered with Free To Book via GoDominica where small hotels will have access to the same technology that our larger and new properties will be using.”
Hon Minister for Tourism, Robert Tonge, is onboard with that move to bring local service providers and visitors closer together via the internet. He goes a step further to invite stakeholders to be distinctive.
“You the local stakeholders must be able to different yourselves from each other in the local market with your own campaigns,” he says.
“Most shoppers want to visit your website to view your property in its glory and to be able to see immediately what rooms and packages are available online and to be able to book the said room and other services with the click of a button or tap of a screen. Therefore if a visitor is unable to achieve this simple goal, you have missed a huge opportunity.”