Dominica Reconnects with French West Indies Travel Market

by: - August 5, 2022
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From R-L, Destination Marketing Manager and representatives from Jungle Bay Resort, Citrus Creek Plantation, Fort Young Hotel, and Secret Bay in Guadeloupe

Discover Dominica Authority and a delegation of hotel and cultural representatives journeyed to Guadeloupe on July 28th, 2022, to increase the movement of people between the two islands and reconnect with a key source market for the Nature Island. The French West Indies is a significant market for Dominica, according to the authority’s research. For the year, 2019, this market generated 20% of tourist arrivals and 48% of stayover arrivals for the World Creole Music Festival in October 2019.

The Covid-19 pandemic and the ensuing travel bans, however, dealt a serious blow to the tourism sector in 2020. This resulted in decreased arrivals (approximately -51%) for this key market. The Dominican delegation was therefore focused on regaining ground in this market and returning to its numbers before the pandemic. This was to be achieved through an event that took place at L’hotel Salako – Zenitude. The program was split into two parts – a press conference which was attended by key media houses such as France Antilles, Guadeloupe 1er, and RCI and one-to-one meetings, where members of the delegation met with some top travel agencies like Selectour Penchard Voyage and Navitour Voyages.

Destination Marketing Manager of Discover Dominica Authority, Kimberly King