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Region should engage in joint marketing to resume tourism says PM Skerrit

by: - May 12, 2021
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Prime Minister Roosevelt Skerrit: File Photo

Prime Minister of Dominica, Hon. Roosevelt Skerrit believes that the region should engage in joint marketing to resume tourism in the Caribbean.

While addressing a regional dialogue regarding the future of tourism on Tuesday, Prime Minister Skerrit stated that the region needs to find creative ways to keep the major players in the industry afloat in the short term.

He believes that a regional marketing approach towards tourism would reshape the way people travel.

“This is something that we must move with haste to implement,” he said.

“Our islands, while so similar, offer their own unique experiences, and the ability to offer a Caribbean package where one can be tracking through a rainforest and bathing in the pristine rivers one week and visiting a drive-in volcano the next week is long over due,” he said while pointing that an island-hopping experience can be facilitated by “simplified immigration border protection requirements and a more uniform set of health entry protocols.”

“We must ensure that we all develop harmonised systems that will provide clear and standardised information to travellers and businesses,” he said.

Mr. Skerrit also pointed out that having different travel requirements and protocols can hinder visitors from visiting multiple destinations in the region.