In her address on national radio to commence Tourism Awareness Month, Dominica’s Minister for Tourism, International Transport and Maritime Initiatives, Hon. Denise Charles offered tourism service providers hope about the future of the industry.
Since the onset of the coronavirus pandemic stay over visitor arrivals have plummeted by at least 94% between April 2020 and March 2021.
Notwithstanding this plummeting of visitor arrivals and tourism revenue, Minister Charles was optimistic that the sector would rebound and urged stakeholders to “look forward to a brighter and better Dominica tourism industry.”
Minister Charles informed the nation that two cruise calls were confirmed for June 2021 and four for July 2021.
She further stated that the Government would play an instrumental role in developing a new cruise village along the Dame Mary Eugenia Charles Boulevard, including uplifting the Old Market Square and enhancing the frequently visited cruise sites and attractions.
Honorable Charles reinforced that, “As we prepare to re-launch tourism, and set the foundation for the international airport, the Nature Island Standards of Excellence must be a critical aspect that we all commit to.
Therefore, in accordance with our Tourism Regulations, all tourism service providers must be certified, having met key minimum industry standards.”
Additionally, the Government of Dominica will make $27 million available to small tourism businesses through the AID Bank.
This is in addition to the existing funding provided to stakeholders to ensure that a wide cross-section of tourism stakeholders can benefit from this assistance.
Minister Charles further highlighted the need for stakeholders and residents to play their part in marketing the destination digitally by using the various social media platforms to promote the destination as an ideal place to visit.
Tourism Awareness Month has been celebrated annually for the past 14 years.
Activities for Tourism Awareness Month are jointly organized by the Ministry of Tourism, International Transport and Maritime Initiatives, Discover Dominica Authority, and the Dominica Hotel and Tourism Association.
An exciting Tourism Awareness Month this year will include radio talk show programs, social media campaigns, DOMFESTA activities, DHTA’s hike fest, and public awareness campaign.