Dominica’s Tourism Industry continues to be greatly affected by the ongoing COVID-19 pandemic.
A 70% decline of stayover arrivals has been recorded from January to September 2020 over the same period in 2019.
Marketing Executive at the Discover Dominica Authority, Samantha Letang notes that for the same period January to September 2019, the island, as a destination, was already showing a 7% increase over pre-disaster levels which spelt good news for the sector.
However, the tourism industry is now faced with a new challenge.
“Unfortunately, we have now been faced with a new challenge in the tourism industry and stakeholders in the sector continue to see declines, with some actually being forced to close their doors and to of course lay off workers,” Letang said.
The Ministry of Tourism, International Transport and Maritime Initiatives along with the Discover Dominica authority continues to work with all its stakeholders including the Ministry of Health Wellness and New Health Investment and the Dominica Hotel and Tourism Association in aiding in the revival of the industry.
“We first launched the CARICOM travel bubble towards the end of August which afforded persons from select destinations in the travel bubble relaxed entry requirements into Dominica while ensuring safety and security of both the visitor and the residents being paramount importance to us,” Letang said.
Recently, the DDA launched “Safe in Nature”, a commitment given to visitors, specifically to visitors from the high-risk classification of countries in which almost all of Dominica’s tourism source markets lay.
The “Safe in Nature” is a “Managed Experience” where guests are catered for throughout the first five to seven days of arriving in Dominica – before their PCR tests are done on day five to assure their health conditions.
“It guarantees that Dominica continues to focus on the safety of our local residents and of course our visitors while doing all we can to bring the essence of the nature island to them,” the Marketing Executive noted.
She added ,”Safe In Nature at this time is managed through the accommodation sector who are to submit their plans to include their transportation to and from the ports of entry, activities and amenities that can be done on the property, transportation and tour services to select locations for activities that will include both land based and water- based activities.”
Visitors to Dominica are encouraged to inquire with their preferred property of choice about the ‘Safe in Nature’ commitment.