‘Beat the Clock’ campaign launched to raise climate change awareness

by: Dominica Vibes News - August 25, 2017
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(L-R) Technical Forest Officer at the ECU Shari Gregoire, Claudine Roberts, National Focal Point for the UNDP J-CCCP and Annie Edwards member of the JCCCP Project Steering Committee

The United Nations Development Programme’s (UNDP) Japan-Caribbean Climate Change Partnership (JCCCP) in collaboration with the Environmental Coordinating Unit of the Ministry of Health and Environment launched a new climate change awareness campaign on Thursday August 24 2017 called ‘Beat the Clock’.

Claudine Roberts, National Focal Point for the UNDP J-CCCP said the project aims to support countries in advancing the process of low emission risk resilient development by improving energy security and integrating medium to long term planning for adaptation to climate change.

The launch of the three week ‘Beat the Clock’ campaign she said is an activity stemming from outcome three of the project which is to strengthen knowledge networks through shared experiences.

This campaign was developed as a result of knowledge, attitude and practices survey which was conducted in 2016 to identify the level of awareness which exists within the Dominican populace on climate change.

“The communication material have been validated and were well received by the attendants of various focus group meetings and it aims to create a greater sense of awareness among Dominicans as it relates to this global phenomenon,” she said.

The team Roberts said interacted with a cross section of the population from Monday making several presentations which have so far been well received. She encouraged all to embrace the information.

“I encourage everyone to be cognizant of our behavioural activities as it does have a negative or positive impact on climate change and climate related activities.

Meanwhile, Annie Edwards member of the JCCCP Project Steering Committee called the campaign timely as the results of the survey indicated that many Dominicans lack a clear understanding of climate change.

The campaign she added will also “expel all confusion that may exist” as the survey results indicate that there is a lot of work to be done in Dominica in terms of educating the populace.

“We hope that when the information is disseminated to the public it will be fully embraced by all Dominicans,” she added.

The project, funded by government of Japan and implemented by the United Nations Development Programme Barbados and the OECS, was launched officially in January 2016 and is expected to be completed at the end of 2018.

The participating countries are Belize, Dominica, Grenada, Guyana, Saint Lucia, Jamaica, St. Vincent and the Grenadines and Suriname.

Technical Forest Officer at the ECU Shari Gregoire also encouraged persons to participate in whatever way possible to help combat the negative effects of climate change.

“We at the Environmental Coordinating Unit are very pleased to be associated with this media campaign…which I am sure will continue to raise awareness on climate change and climate related activities,” she added.