The Ministry of Tourism and Culture and the Discover Dominica Authority held its third annual Global Marketing Summit on Friday 15 June 2018 at the Goodwill Parish Hall.
In addition to local tourism stakeholders, market representatives from the United States, United Kingdom, Metropolitan France, Germany, Canada, French West Indies, the Caribbean and Fahlgren Mortine attended and made presentations.
Minister for Tourism and Culture, Senator Robert Tonge during his remarks encouraged these marketing representatives to bring to the world the message that Dominica is open for business.
“Hurricane Maria has forced us to reevaluate our strategies and programs in an effort to restore and rebuild confidence in the tourism sector.”
He said visiting marketing representatives would have watched the destruction of Hurricane Maria through international media with “shock and awe” asking how the island would get back on its feet.
These images, he continued, were hard to dispel from the minds of the viewers.
“It therefore means that our marketing strategy post Hurricane Maria must be effective in carrying the message that Dominica is open for business. We were battered but we are still beautiful.”
The island’s natural attraction sites are open and still pristine, waterfalls, dive sites, hiking trails are still some of the best in the world and ready to receive visitors he continued.
“To our market representatives, we therefore expect you to use every avenue available to you to push Dominica’s message to the world.”
The local stakeholders, tour operators, hoteliers, community tourism groups and others Senator Tonge said “all is not lost and your government stands committed to supporting your efforts to rebuild and promote your business”.
Discussions for the day will focus on Situational Analysis, Current Destination SWOT Analysis, Market Trends/Competitive Analysis, New Opportunities on the Horizon and Recommendations for 2018-2019.