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Dominica launches ‘ReDiscover Dominica’ campaign

by: - May 28, 2018
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(Press Release) Roseau, Dominica – (May 28, 2018) Dominica, The Nature Island of the Caribbean, has launched its “ReDiscover Dominica Campaign” to encourage travelers to visit the island.

Visitors, friends of Dominica, and Dominicans can enjoy discounts on a trip to the Nature Island and, in doing so, help the country on its path to recovery. Dominica was hit hard by Hurricane Maria in September, 2017.

Tourism officials have been working closely with key industry players to reaffirm Dominica’s position as a desirable Caribbean destination.

The destination is rebuilding and it is a great time for nature lovers, meaningful travelers, adventure seekers, leisure travellers, wellness enthusiasts, educational travelers and others to visit The Nature Island. The ReDiscover Dominica Campaign will offer deals on hotel accommodations and on-island activities to attract travelers.

The ReDiscover Dominica Campaign will run in all of Dominica’s major source markets including the United States, United Kingdom, Canada, France, Germany, Caribbean and French West Indies.

The promotion features one free night on a minimum four-night stay at nine participating hotels. Guests can book four nights, yet pay only for three.

To qualify for the free night, interested visitors must book between May 24 to July 31, 2018 using the promo code DOM2018 and travel between July 1 and December 15, 2018.

Adult visitors age 18 and over will be entitled to US$100 spending money in the form of coupon vouchers redeemable at fifteen participating vendors and participating hotels.

On island activities include dining, car rentals, horseback riding, island tours, underwater experiences, spa services and duty-free shopping. The campaign will be promoted digitally on all Discover Dominica Authority online channels and on regional and international trade partner’s platforms.

Visitors are encouraged to book through their respective tour operators within their geographic location or book directly with participating hotels on the campaign website.